Coherent Marketing consults directly to organizations or partners with other agencies and organizations to provide specific input or assistance. The primary areas in which we are active include developing strategic communications, integration of marketing communications, grant-based initiatives, and assisting economic and workforce development initiatives. 

A key strength is assisting consortiums with strategy and implementation of their communications infrastructure. After building the infrastructure, we provide training and guidance on using the platforms and processes consortium-wide to work together effectively - in short, getting everyone to row together.

Strategic communications and integrated marketing

We have broad capabilities in communications, both strategic and tactical, and a key strength is in advising on the cost-effective use of technology and digital media integration. The list below illustrates some areas in which we can be of assistance:

• Review of client communications practices
• Communications goal setting
• Guidance, training and mentoring on media - print, text, audio, video, social, email and public relations.
• Projects, campaigns and issue management
• Cost-effective use of integrated media
• Development of communications platforms for social, web, digital and email marketing and communications
• Spokesperson training
• Development of content marketing and communications practices
• Integration of video into communications practices
• Development of a media relations plan
• Development or review of crisis communications plans
• Media release generation and distribution
• Adapting communications plans to include opinion-shapers from blogs and social media
• Development of social media plans
• Development of organization communications best practices
• Brand development
• Assistance with communications projects such as app development
• Change management for organizations seeking to adapt communications processes for new media or to integrate fractured communications residing in multiple departments
• Economic development communications to provide a strategic competitive advantage for a location, project or initiative.
• Biofuels, biorefining, bioproducts and industrial biomanufacturing communications
• Strategic and tactical communications planning
• Services to startups or new initiatives within established organizations
• Development of internal or external wikis