Perspectives

Small business seminars

 

In 2016, the CEO of Coherent Marketing, Norman Smit, was invited by the Raleigh office of the SCORE small business mentoring organization to offer a series of seminars in the first quarter of 2017.  The seminars, which will take place at libraries across Wake County has been titled "The Smartphone-Wielding Small Business Guide to Content Marketing".  
GET THE SEMINAR SLIDES HERE.

The ground we cover includes:

 

  • How people find stuff online today – and why that matters to your small business
  • Important tech changes that impact your online marketing
  • The impact of smartphones on Googling, Search and the rise of hyperlocal results
  • Free vs paid – or – organic vs pay/click
  • What is ‘content marketing’
  • Authenticity, market differentiation and SEO
  • How to do content marketing
  • The importance of publishing regular, relevant and informationally valuable content
  • Using your smartphone effectively to create and disseminate content
  • Social posting, media types and where they work best, and customer endorsements
  • And, of course, questions

Feedback from seminar attendees has been universally positive.  Attendees discussed afterwards how they seminar had inspired them to find the time to consistently create useful content for market differentiation, improved sales, and better search results.  They said the seminar had shown them how content, search, SEO, process flow, and social media worked together for improved visibility and made them understand why it was a good idea to prioritize the time needed for this type of marketing.

If you're unable to attend and are interested in obtaining a copy of the slides we will send them to you.  If your small business is interested in the small business support that Coherent Marketing provides, please contact us.

Details
Category: Learning
Published:
Hits: 0 4130
Subscribe
Show comment form

From Our Blog

  • Falling foul of copyright ambulance chasers

    When selecting a vendor to provide website development or digital communications, make sure that they provide services that prevent your organisation from legal action due to possible copyright infringement. More importantly, your vendor should help your organisation put in place processes to ensure you manage images and music, understand digital rights and licenses, and save the licenses for images you use.  This is true for digital content used on your website or in social media posts.  Choosing a vendor just because they had a really, really low price to produce your website - but expose you to copyright claims - becomes a quick method to discover that you get what you pay for.

    Artificial Intelligence (AI) now makes it easier for copyright trolls to threaten organisations for use of an image they have used online. Here's how to avoid that.

    Read more …

  • Unveiling Joomla: A Journey Through Its Origins and Impact

    As we embark on a journey into the realm of content management systems, one name stands out prominently: Joomla. In this article, we delve into the roots of Joomla, its etymology, and its significance in the digital landscape.

    Let's commence our exploration with the name itself. While Joomla may seem like a coined term to some, its origins trace back to the Swahili language, particularly the word "jumla," meaning "all" or "as a whole." This linguistic connection not only adds depth to Joomla's identity but also reflects its inclusive nature, catering to diverse communities across the globe.

    Read more …

  • Cost-effective content marketing

    Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

    Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

    Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

    Read more …